Advertising rates
The Woo has been printing local directories since 1999. Two issues a year, 16,000 copies per issue, in the hands of the people who live and shop in each location. Every print advertiser gets a matching online listing on the relevant Woo directory at no extra cost.
Tangible
16,000 copies per issue, hand-distributed across estates, businesses, schools and pickup points.
Targeted
Each issue serves one location only. Your ad reaches people who actually live or spend there.
Long shelf life
Kept on coffee tables for months. Far longer attention per rand than a fleeting social post.
Print ad sizes
Compact entry-point ad. Great for service businesses, trades and professionals.
Visible from a casual flick-through. Room for a hero photo and core details.
Strong shelf presence. Photo, copy, branding and full contact block.
Dominant. Best for established brands, launches, anchor advertisers.
Inside front cover, inside back cover, outside back cover. Limited availability per issue.
Online-only listings
Skip print and just take an online listing on the Woo directory closest to you. Free Basic listings, paid Professional and Premium tiers from R199/month. Print advertisers get the Premium online tier included.
Basic
Free
Name, contact, hours, category, mobile-friendly.
Professional
R199/mo
Photos, Google Maps, social, monthly stats, events.
Premium
R399/mo
Pinned placement, homepage feature, advanced stats. Free with any print ad.
Each location prints twice a year. Issues close ~4 weeks before print. Request the current schedule and rate card to plan your placement.
Request media kit